One of the biggest challenges in the real estate industry is the notion of “the best.” This is really problematic because as you probably already know, when you view real estate or you are thinking of real estate, one piece of land or one property is very different from another piece of land or property. There is no such thing as real estate that is exactly the same as another piece of real estate.
Sure, two properties might be right next to each other, but they are different from each other. There might only be inches separating them from each other, but they’re still different. They’re different locations.
That’s what you get when you buy real estate. You buy a spot on the surface of the world. And each of these spots, regardless of how well they’re cut, regardless of where they are, regardless of how they look outside, are different from each other. That’s why you really cannot, let me repeat that, cannot apply the concept of “the best” in this situation because each unit is unique.
Thankfully, you don’t have to agonize about finding top of the line sewing machines. You can use the concept of “the best” because in that situation, finding equipment for sewing and stitching purposes really boils down to function. It boils down to the kind of results you are trying to produce. It also relates to the context of your usage. Putting all these together, it is very possible, using objective measures and standards, to come up with “the best.”
Now, the problem with real estate is that there is a lot of subjectivity involved. You don’t have to hassle with that drama when it comes to sewing machines. Either a piece of sewing equipment or a sewing tool does the job or it doesn’t. Nice and simple, right? It’s a black and white affair.
And that’s why you need to be clear as to the specific range of results you’re looking for. That’s the bottom line. If you are clear, in any way, shape or form, regarding the outcome that you want, you make things so much easier on yourself. You would be able to find the right tool to produce the right results time and time again.
The main reason why people stumble with product choices and product decisions in general is, by and large, they are trying to make decisions based on other people’s recommendations. In other words, they are trying to fit their specific usage context based on what other people recommend.
Well, different people have different usage contexts. They may have different needs. They look at the problem differently. Given all these differences, it should not be a surprise that their recommendation doesn’t really mean much as far as you are concerned. Well, it shouldn’t.
But unfortunately, people fall for this time and time gain and walk away disappointed. So as long as you are clear about the subjective nature of the selection process and you are also aware of what makes your situation special, chances are quite good you will be able to make the right informed decision.
A lot of branding is all about social proof. In other words, it’s all about people trying to go along to get along. This is not exactly a good idea. As your parents probably told you, if everybody jumped off a bridge, does that necessarily mean that you’re going to have to jump off a bridge? Pretty straightforward, right? So do yourself a big favor, focus on what’s important to you and then look for the top of the line sewing machines that address those specific outcomes.